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We're all about connecting brands to likeminded people through tailored communication solutions. Read the full story on how we achieve this
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Up to the minute industry thoughts and opinions
What we're saying...
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James and Sophie from MTV's Geordie Shore dropped by Ignite today to promote Season Two, and were nice enough to take a picture with us. Check it out here.
100 days ago
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Ignite Media Brands Announces Key Appointments. More information here.
129 days ago
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Ignite Sales Manager wins 2011 Mindshare Senior Sales Rep of the Year. Check out who here.
129 days ago
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Fox Online Networks assign Ignite Media Brands for Expanded Australian Presence, click here.
156 days ago
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Get the insider scoop from the MTV Summer Party from our awesome Sales Executive, Joe James here.
164 days ago
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LMFAO rocked MTV’s annual Summer Party this week. Check out some pics here
167 days ago
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Getting pumped for the MTV Summer party with LMFAO tonight!
170 days ago
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Have you downloaded the Crackle App? Crackle is a free application that features ad supported full-length, unedited Hollywood films and television series!
178 days ago
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The 2011 MTV EMA connected with Australian audiences across TV & Digital in record numbers. Read more
184 days ago
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Our Agency Showcase continue this week. Take a look at the videos from the presentation and some photos from the events last week
185 days ago
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Today we kicked off our Ignite Media Brands Agency Showcase’s in Sydney. Click here to check it out.
192 days ago
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We are excited to be hosting the first of our Agency Showcase events today in Sydney. More information including a few interesting announcements soon.
192 days ago
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The highly anticipated premiere of Killing Time on TV1 was the number one program on STV by a significant margin, among Total People and P25-54.
Episode one reached over 238,000 people commanding a 5% share of viewing in STV homes.
196 days ago -
We are all excited to see the premier of Killing Time 8.30pm tonight on TV1.
197 days ago
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Did you know MTV has over 4 million touch points in Australia every month spanning TV, Foxtel on Xbox, mtv.com.au, Facebook, Twitter, iTunes and mobile subscribers.
Together, Nick and Nick Jr reached more parents co-viewing with their kids In Q2 2011 than any other kids STV network.
199 days ago -
It's taken over a year to hit our screens but on November 2nd we'll finally be able to see the controversial drama Killing Time:
202 days ago
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This is the Trade Social News section. Here you can see up to the minute happenings from around the web, posted by industry sources. And you see what we're thinking as well. Enjoy!
202 days ago
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Welcome to the new Ignite Media Brands site! Have a look around and let us know any feedback.
203 days ago
What everyone else is saying...
- UM hires Tom Dodd; Ex-Al Jazeera head to speak at conference
less than minute ago via RSS: read full story - General Motors' decision to scrap paid advertising on Facebook has sparked debate over the effectiveness of the social network for advertisers ahead of its multi-billion dollar initial public offering.less than minute ago via RSS: read full story
- The boards of the Audit Bureau of Circulations (ABC) and the Circulations Audit Board (CAB) are set to merge in a bid to streamline the organisations.less than minute ago via RSS: read full story
- UM Sydney and OMD Melbourne are battling it out for AMP’s media account as the financial company’s pitch heads towards the finish line.less than minute ago via RSS: read full story
- George Patterson Y&R Melbourne has been handed a huge contract to handle a government National Broadband Network (NBN) campaign.less than minute ago via RSS: read full story
- Retail Employees Superannuation Trust (REST) is attempting to reach out to a younger audience by taking a comical approach to superannuation.less than minute ago via RSS: read full story
- A boxing ring seems an unlikely place for a mortgage broker, but that’s exactly where Loan Market have pitched one number cruncher as part of its new campaign.less than minute ago via RSS: read full story
- New Zealand’s total online advertising spend for the first quarter of 2012 has hit $79.21m and is up $11.09m from the same time last year.less than minute ago via RSS: read full story
- A termite expert who can hear the beasties burrowing through wood forms the backbone of a new ad campaign for Bluescope Steel’s Truecore steel framing brand.less than minute ago via RSS: read full story
- An opinion piece from Professor Mark Ritson recently arguing that the days of the Australian oligopoly were over generated a significant amount of debate online. In response PHD strategist Stewart Gurney claims the media industry has its role to play in ending the oligopoly by creating stronger and more valuable brands.less than minute ago via RSS: read full story
- Cannes Lions has partnered with global mobile trade organisation, Mobile Marketing Association (MMA), and mobile advertising technology provider, Velti, to bring a new program of mobile-focused activities to this year's advertising awards.less than minute ago via RSS: read full story
- There is always a new internet bandwagon to jump on, but how can you tell the donkeys from the racehorses? Jessica Kennedy takes you through ten rising stars in the digital world, that have the potential to bring benefits to your businessless than minute ago via RSS: read full story
- For more than the past three decades Roy Morgan Research has been researching the standing of various professions on the criteria of ethics and honesty in the eyes of the public.less than minute ago via RSS: read full story
- Canadian crooner Michael Buble is the face of DMG Radio Australia’s marketing blitz to launch its smoothfm station in Melbourne and Sydney.less than minute ago via RSS: read full story
- The PostClick ad network is opening a new office in Brisbane in a bid to exploit the burgeoning online media industry in the city.less than minute ago via RSS: read full story
- Bondi Advertising founder Steven Thomson has been hired as associate creative director at BWM Sydney.less than minute ago via RSS: read full story
- The finale of Nine's The Celebrity Apprentice pulled an uninspiring 1.04 million viewers last night, overshadowed by the more popular Australia's Got Talent and The Block.less than minute ago via RSS: read full story
- Youth title Vice is to curate a screening of the best examples of brand funded web content for delegates to Mumbrella360. Brand Rolled will take place at the Chauvel cinema in Paddington on the evening of June 7, after the end of the main Mumbrella360 conference. Mumbrella360 takes place at the Hilton Hotel in Sydney
about an hour ago via RSS: read full story - Virgin Mobile has appointed former Foxtel head of strategic planning Nicole Bardsley as its head of brand and acquisition.
about 2 hours ago via RSS: read full story - Vodka brand Absolut has launched new sub brand Elyx, targeting a demographic it has labelled “farm punks”. The premium brand, retailing at a recommended $64.95, is aimed at hipsters looking for more low key, crafted brands, Absolut claims. The product is the furthest that Absolut has moved into the premium market in Australia. According toabout 2 hours ago via RSS: read full story
- DMG Radio Australia’s first marketing campaign for new easy listening station smoothfm will feature Michael Buble, who will be presenting a weekend show for the first six weeks of the new new network. In the ad created by Ted Horton’s Big Red, Buble makes a cup of tea for a busy mum relaxing with hisabout 3 hours ago via RSS: read full story
- A contestant on The Voice has been expelled from the competition because she appeared in a hit music video.
about 4 hours ago via RSS: read full story - An Australian film centred around Brits Down Under has been picked up for UK and Irish distribution. Negotiated by Arclight Films, A Few Best Men will be released across Britain and Ireland at the end of August by Buena Vista International. Directed by Priscilla: Queen of the Desert’s Stephan Elliott, A Few Best Men isabout 5 hours ago via RSS: read full story
- Cannes Lions roars with 800 international entries I UM gets strategic I Triple M rocks with The Salvation Army I FutureBrand appoints new Asia Pacific chief executive l PostClick opens Brisbane officeabout 6 hours ago via RSS: read full story
- ACADEMIC Margaret Simons has downplayed revelations she failed to disclose her role in a print inquiry, at which she gave evidence.about 6 hours ago via RSS: read full story
- UK-based digital agency LBi has appointed Deepend's Adrian Farouk as managing director of its Australian operations as it looks to move the local market forward.about 6 hours ago via RSS: read full story
- Financial service brand AMP is reaching the final stages of a $15 million media pitch as it looks to consolidate, with incumbents UM and OMD involved in the fray.about 6 hours ago via RSS: read full story
- The federal government has appointed George Patterson Y&R Melbourne for its $20 million National Broadband Network campaign.about 6 hours ago via RSS: read full story
- THE Ten network's upcoming talent search I Will Survive has just seen its main prize disappear.about 6 hours ago via RSS: read full story
- Ahead of Facebook's IPO this week, General Motors has stung the social network with an advertising boycott, while locally Holden is still in discussions with head office.about 6 hours ago via RSS: read full story
- An incredibly obscure, strangely entrancing, sci-fi style spot from Brazilian energy drink company Flying Horse displays that irreverent advertising the Aussie market would do well to see more of.about 7 hours ago via RSS: read full story
- April's strong advertising revenue results have seen surges in the retail, communication and travel sectors, while FMCG, toiletries and cosmetics and government are on the way down.about 7 hours ago via RSS: read full story
- Nine's Celebrity Apprentice commanded its highest ratings for the year with its finale last night but still only managed 1.03 million people.about 7 hours ago via RSS: read full story
- JOURNALISM academic Matthew Ricketson denies being part of an anti-News Limited 'coterie' helping impose print media regulation.about 7 hours ago via RSS: read full story
- After Kyle Sandilands' "fat slag" outburst landed him in water water with advertisers and the media, he was hit with a second licence condition yesterday. But does his audience really care?about 8 hours ago via RSS: read full story
- DMG Radio has entered the location-based mobile arena by launching a new app called ShopperNova. The app lets users find out what shopping deals and retail promos are nearby their current location. Rebekah Horne, DMG’s chief digital officer said: “Combining the location services of the smartphone and power of broadcast radio, we will have aabout 8 hours ago via RSS: read full story
- SEVEN won the ratings last night with a strong performance from Australia's Got Talent and its news programs.about 8 hours ago via RSS: read full story
- DMG is set to launch a large scale marketing assault to promote the launch of its new radio station SmoothFM in Sydney and Melbourne, to be fronted by musical artist Michael Buble.about 8 hours ago via RSS: read full story
- Following the success of The Sapphires at Cannes, production company Goalpost Pictures has secured a new film written by a prominent Australian actor/writer and directed by an award-winning Australian director. Felony is written by, and set to star Joel Edgerton. The film will be directed by Matthew Saville. Executive producing the film will be Lisaabout 9 hours ago via RSS: read full story
- Belgiovane Williams Mackay has hired Bondi Advertising founder Steven Thomson as associate creative director.about 9 hours ago via RSS: read full story
- Online ad sales house PostClick has opened an office in Brisbane led by Carla Zipper who also launched the company’s Melbourne office in 2008. PostClick also has offices in Sydney and Auckland. PostClick MD Andrew Lockwood said of the Brisbane offering: “We believe the online media industry here is definitely ready for an ad network dedicatedabout 9 hours ago via RSS: read full story
- Media agency UM has hired Tom Dodd as associate strategy director in its Sydney office. Dodd was previously communications director at MEC London where he led planning across clients including Lionsgate Films, Colgate, Sony Ericsson and whiskey brand The Famous Grouse. Prior to MEC he was a communications planner at the UK’s Goodstuff Communications. He will work onabout 9 hours ago via RSS: read full story
- Last night’s finale of Celebrity Apprentice saw a big drop in the ratings on last season’s final episode, possibly due to the winner being published on Nine’s website a day early accidentally. Time-coded over three episodes, the series’ top episode was the seventh highest rating show for the night. With just over 1m metro viewers,about 9 hours ago via RSS: read full story
- The ABC’s head of arts Katrina Sedgwick and the team behind the award-winning Australian film Snowtown are to appear at Mumbrella360 to talk about the making of the controversial film. Prior to her new role at the ABC, Sedgwick was director of the Adelaide Film Festival which backed the award-winning film through its investment fund.about 9 hours ago via RSS: read full story
- PICK OF THE DAY: SEASON two of the series they called The Tudors meets The Sopranos begins tonight.about 11 hours ago via RSS: read full story
- There have been further departures at News Limited’s magazine arm NewsLifeMedia, with longstanding Vogue Australia editor Kirstie Clements leaving the title after 13 years along with at least two other senior editorial exits.about 17 hours ago via RSS: read full story
- POLITICS is overwhelmingly focused on the immediate, which tends to help oppositions.about 19 hours ago via RSS: read full story
- FAIRFAX Media chairman Roger Corbett has an important weapon in his armoury as he attempts to resist a push by Gina Rinehart.about 19 hours ago via RSS: read full story
- POST-IPO, Facebook will need ways to keep newly minted millionaires on their game.about 19 hours ago via RSS: read full story
- STEVE Jobs will come to life on screen courtesy of "The Social Network" writer Aaron Sorkin.about 19 hours ago via RSS: read full story
Our Solutions
At Ignite Media Brands we pride ourselves on being creative, accountable and collaborative. We're all about communicating to audiences in a way that is relevant and resonates with stuff that matter to them.
We’re all about communicating to audiences in a way that’s relevant and that resonates - sharing content that matters to them. We’re more than your typical sales house; think of us as the solution to your media needs. We deliver tailored, targeted solutions and are always looking to creatively align brands, audiences and content to ensure relevance and results. We make sure the process is smooth and enjoyable, too!
We work in close collaboration with a group of world class media partners (on air and online) enabling us to deliver highly imaginative, integrated opportunities for brands wanting to reach and engage specific audiences.
We’re not just limited to on air, we’re able to facilitate integrated activity and activation on-line, on devices, at on ground events and beyond.
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Find Us
Sydney
4 - 16 Yurong St
Darlinghurst
NSW 2010
Australia
+61 (0)2 9921 0200
lisa.byrne@ignitemediabrands.com.au
Melbourne
141 Cecil St
South Melbourne
VIC 3205
Austraila
+61 (0)3 8639 6900
damon.jackson@ignitemediabrands.com