Home
Hello
Welcome to Ignite Media Brands.
We're all about connecting brands to likeminded people through tailored communication solutions. Read the full story on how we achieve this
Trade Social News
Our Networks
Up to the minute industry thoughts and opinions
What we're saying...
-
James and Sophie from MTV's Geordie Shore dropped by Ignite today to promote Season Two, and were nice enough to take a picture with us. Check it out here.
16 days ago
-
Ignite Media Brands Announces Key Appointments. More information here.
45 days ago
-
Ignite Sales Manager wins 2011 Mindshare Senior Sales Rep of the Year. Check out who here.
45 days ago
-
Fox Online Networks assign Ignite Media Brands for Expanded Australian Presence, click here.
72 days ago
-
Get the insider scoop from the MTV Summer Party from our awesome Sales Executive, Joe James here.
80 days ago
-
LMFAO rocked MTV’s annual Summer Party this week. Check out some pics here
83 days ago
-
Getting pumped for the MTV Summer party with LMFAO tonight!
86 days ago
-
Have you downloaded the Crackle App? Crackle is a free application that features ad supported full-length, unedited Hollywood films and television series!
93 days ago
-
The 2011 MTV EMA connected with Australian audiences across TV & Digital in record numbers. Read more
100 days ago
-
Our Agency Showcase continue this week. Take a look at the videos from the presentation and some photos from the events last week
101 days ago
-
Today we kicked off our Ignite Media Brands Agency Showcase’s in Sydney. Click here to check it out.
107 days ago
-
We are excited to be hosting the first of our Agency Showcase events today in Sydney. More information including a few interesting announcements soon.
108 days ago
-
The highly anticipated premiere of Killing Time on TV1 was the number one program on STV by a significant margin, among Total People and P25-54.
Episode one reached over 238,000 people commanding a 5% share of viewing in STV homes.
112 days ago -
We are all excited to see the premier of Killing Time 8.30pm tonight on TV1.
113 days ago
-
Did you know MTV has over 4 million touch points in Australia every month spanning TV, Foxtel on Xbox, mtv.com.au, Facebook, Twitter, iTunes and mobile subscribers.
Together, Nick and Nick Jr reached more parents co-viewing with their kids In Q2 2011 than any other kids STV network.
115 days ago -
It's taken over a year to hit our screens but on November 2nd we'll finally be able to see the controversial drama Killing Time:
118 days ago
-
This is the Trade Social News section. Here you can see up to the minute happenings from around the web, posted by industry sources. And you see what we're thinking as well. Enjoy!
118 days ago
-
Welcome to the new Ignite Media Brands site! Have a look around and let us know any feedback.
119 days ago
What everyone else is saying...
- Jeep has launched a print execution for its "Don't Hold Back" compass campaign.
less than minute ago via RSS: read full story - American yoghurt brand Chobani will launch its first integrated marketing campaign in Australia next week, following the product launch in New South Wales last November.less than minute ago via RSS: read full story
- Meat and Livestock Australia has hired a new global marketing general manager, as the former GM Glen Feist left the company.less than minute ago via RSS: read full story
- Euro RSCG welcomes Brazilian creative; Aegis acquires Roundarchless than minute ago via RSS: read full story
- Following The Australian's move to digital subscriptions last October, Victorian newspaper the Herald Sun will instigate a similar paywall service from next month as it launches a new website and mobile site featuring a range of exclusive content.less than minute ago via RSS: read full story
- Consolidated Media has suffered a slight profit decline as tough retail conditions continue to hurt earnings.less than minute ago via RSS: read full story
- Austar has lost subscribers despite posting a healthy profit hike in its full year results, blaming the tough competition in the market.less than minute ago via RSS: read full story
- Southern Cross Austereo’s 2Day FM was one of the largest shifters in the Sydney radio market with the station shedding more than one percentage point in the crucial breakfast and drive slots.less than minute ago via RSS: read full story
- The breakfast TV market has been dominated by two entrenched players for decades but Sunrise and Today should watch out as there is a new diner at the brekkie table and in Breakfast, Ten could have a winner on its hands.less than minute ago via RSS: read full story
- APN News & Media was hit by a 24% fall in profits as it announced a joint venture to expand its outdoor advertising business with equity firm Quadrant.less than minute ago via RSS: read full story
- Fairfax has recorded a mixed interim result, with its online and transaction businesses propping up the falling earnings from its publishing operations, in a market it described as challengingless than minute ago via RSS: read full story
- Johnson & Johnson Pacific has consolidated advertising work for its sanitary protection portfolio with 303Lowe.less than minute ago via RSS: read full story
- Ten’s outdoor media company Eye has brought in new sales staff. Joining as national sales operations manager is Belinda Harper from APN, while Peter Whitehead joins as Victorian sales director from Southern Cross Austereo. Whitehead replaces Rachel Page, who left to join NineMSN in January. The hires come five months after the appointment of Mark
28 minutes ago via RSS: read full story - SWITCHING off the analogue signal will take longer in radio than television says the regulator.
about an hour ago via RSS: read full story - The Australian Financial Review has closed its long-running daily tech section ‘Information’ as speculation mounts that the Fairfax title is undergoing a major overhaul to rejuvenate the newspaper. The AFR was the last publisher in Australia to publish a daily technology news page, and will instead publish a weekly pull-out supplement called Technology. The moveabout 1 hours ago via RSS: read full story
- In the hotly contested Brisbane radio market the Australian Radio Network’s 97.3FM has pulled away from the pack, according to the latest radio ratings survey results from Neilsen. Across Monday to Friday, Breakfast and Drive, the station gained ground on its commercial FM competitors, as the others saw a decline, except for B105′s Drive whichabout 1 hours ago via RSS: read full story
- Fairfax’s traditional media assets are under continuing pressure, an update to the stock exchange revealed today. According to the six monthly update to the ASX, Fairfax Metro – the division which includes both the print and online operations of The Sydney Morning Herald and The Age – saw profits down by a third on theabout 2 hours ago via RSS: read full story
- FMCG giant Heinz has appointed George Patterson Y&R Melbourne to the creative account for its Soup and Beanz brands.
about 2 hours ago via RSS: read full story - News Limited has continued its push towards a paywall strategy with Victorian masthead The Herald Sun becoming the first of the publisher’s tabloids to make the leap. Late last year News Limited broadsheet The Australian switched on its paywall. The company said today that it would share information on the title’s move to digital subscriptionsabout 3 hours ago via RSS: read full story
- American yoghurt brand Chobani is launching a marketing offensive in Australia next week, with TV, outdoor and social media in the mix. This week marks the expansion of the yoghurt brand into Victoria, following its launch in New South Wales in November last year. Hamdi Ulukaya, founder of Chobani said: “To take Chobani beyond theabout 3 hours ago via RSS: read full story
- Following a restructure, Meat & Livestock Australia (MLA) marketing general manager Glen Feist has stepped down, with Michael Edmonds appointed as global marketing GM.about 3 hours ago via RSS: read full story
- 2DayFM has seen Nova go past it again in the 18 -24 age demographic, while stablemate Triple M and the ABC’s Triple J did the same in the 25-39 demo according to the first ratings numbers of 2012. Southern Cross Austereo’s 2Day FM dropped from its number one position in the 18-24 demo with aabout 3 hours ago via RSS: read full story
- APN News will enter a joint-venture with private equity to expand its outdoor advertising profile, the company said today.about 3 hours ago via RSS: read full story
- Trade Me's profits increase 5% l Mamamia brings agency sales in-house l Optus partners with Sydney Mardi Gras l Australia largest market for BBC global iPlayer l Euro RSCG adds creative l Frost wins rebrand work l BlueArc creates site for Simmons & Simmonsabout 3 hours ago via RSS: read full story
- Mix 94.5 pulled away from the pack in the latest round of radio ratings for Perth. The Southern Cross Austereo station cemented its market lead, up from 15.4% to 16.7% share. Mix 94.5 was up 1.9 percentage points at breakfast and an impressive 2.9 at drive time. But the biggest winner was Fairfax’s 96FM, whichabout 4 hours ago via RSS: read full story
- Woolworths is positioning itself as an innovator in the retail space following the launch of its virtual store fronts, according to industry insiders.about 4 hours ago via RSS: read full story
- Following the rollout of a paywall for The Australian last year, News Limited's Herald Sun will next month launch a digital pass.about 4 hours ago via RSS: read full story
- Austar lost nearly 9000 pay TV subscribers last year with its average monthly churn rising to 1.52%, according to its results for the 2011 calender year.about 4 hours ago via RSS: read full story
- AdShel's chief executive Rob Atkinson explores the differences between the outdoor markets in Australia and the UK.about 4 hours ago via RSS: read full story
- Johnson & Johnson Pacific has taken its Stayfree brand away from McCann Erickson and consolidated it with 303Lowe.about 4 hours ago via RSS: read full story
- Controversial New Zealand television host Paul Henry has already attracted criticism following the early debut of Ten's new Breakfast program.about 4 hours ago via RSS: read full story
- Like the survey before it for Adelaide, DMG’s 5AA suffered the biggest fall in listeners between Monday to Sunday in latest round of ratings from Nielsen. The station slipped by 2.2 percentage points – and plunged by 6.3 percentage points at drive time – but holds on to its second spot in the market. Aabout 4 hours ago via RSS: read full story
- Consolidated Media Holdings has posted a 7% drop in its reported net profit after tax, citing a challenging retail environment and economic uncertainty.about 4 hours ago via RSS: read full story
- COMMUNICATIONS minister Stephen Conroy has attacked journalists for overstating Kevin Rudd's support in caucus.about 4 hours ago via RSS: read full story
- Fairfax Media has reported disappointing half yearly results, posting a 41% drop in net profit after tax to $96.7 million due to a tough advertising landscape.about 4 hours ago via RSS: read full story
- Commercial news bulletins failed to get any significant bumps last night in the ratings despite the very public political battle played out between Julia Gillard and Kevin Rudd.about 4 hours ago via RSS: read full story
- APN News & Media has sold half of APN Outdoor in a move that will bring the company $190 million, amidst a 24% drop in profit.about 4 hours ago via RSS: read full story
- Despite a scandal last year which saw a mass exodus of advertisers from the Kyle & Jackie O Show, audiences still love it, according to Southern Cross Austereo's Guy Dobson.about 5 hours ago via RSS: read full story
- SUBSCRIBER numbers at Austar dropped for the full year due to the rise in competition from the free-to-air networks.about 5 hours ago via RSS: read full story
- CONSMEDIA said net profit fell 7.1pc in the first half amid a challenging retail environment and general economic uncertainty.about 5 hours ago via RSS: read full story
- THE first radio ratings survey of the year produced some wild results, including a fall for Kyle Sandilands and Jackie O.about 5 hours ago via RSS: read full story
- APN has sold 50% of its out of home operation APN Outdoor to Quadrant Private Equity in a deal which sees the unit valued at $292m and APN bank $190m. The move was announced hours after outdoor veteran Pierce Cody revealed that he had resigned from the APN board over what he described as concernsabout 6 hours ago via RSS: read full story
- Fairfax Media has reported a 41 per cent fall in net profit for the six months to December 31 per cent.about 6 hours ago via RSS: read full story
- It was another good round of radio ratings for Nova 100 in Melbourne, with the station registering the biggest jump in weekday listeners – up by 1.6%. Chrissie Swan and ex-Neigbours star Jane Hall’s new breakfast show has made good early progress on ARN’s Mix101.1 – although they started half way through the survey. Ratingsabout 6 hours ago via RSS: read full story
- FAIRFAX Media said that its first-half profit fell 44 per cent, dragged down by charges and poor advertising markets.about 6 hours ago via RSS: read full story
- KEVIN Rudd’s expectation that his resignation would galvanise the country to watch their 6pm new bulletins was way off the mark.about 6 hours ago via RSS: read full story
- The Herald Sun will launch digital subscriptions next month, offering readers a two-month free trial to its website.about 6 hours ago via RSS: read full story
- Nine’s Sherlock was the only non-news show to mount a serious challenge to Seven in Australia’s ten most-watched shows last night. The Hounds of the Baskerville episode pulled in 729,000 viewers in the 8.30pm time slot – down from 876,000 last week and ranking 10th. The night was won by Seven’s My Kitchen Rules atabout 7 hours ago via RSS: read full story
- Johnson & Johnson has consolidated its Stayfree and Carefree brands into 303Lowe. 303Lowe already handled Carefree, but replaces McCann on the Stayfree business. Johnson & Johnson wanted to consolidate its sanitary protection portfolio with one agency to plan and develop the brands in unison, according to a press release. 303Lowe boss Nick Cleaver, said: “Weabout 8 hours ago via RSS: read full story
- APN News & Media has unveiled a $45.1 million full year loss as it prepares to expand its outdoor advertising business.about 8 hours ago via RSS: read full story
Our Solutions
At Ignite Media Brands we pride ourselves on being creative, accountable and collaborative. We're all about communicating to audiences in a way that is relevant and resonates with stuff that matter to them.
We’re all about communicating to audiences in a way that’s relevant and that resonates - sharing content that matters to them. We’re more than your typical sales house; think of us as the solution to your media needs. We deliver tailored, targeted solutions and are always looking to creatively align brands, audiences and content to ensure relevance and results. We make sure the process is smooth and enjoyable, too!
We work in close collaboration with a group of world class media partners (on air and online) enabling us to deliver highly imaginative, integrated opportunities for brands wanting to reach and engage specific audiences.
We’re not just limited to on air, we’re able to facilitate integrated activity and activation on-line, on devices, at on ground events and beyond.
See
Find Us
Sydney
4 - 16 Yurong St
Darlinghurst
NSW 2010
Australia
+61 (0)2 9921 0200
lisa.byrne@ignitemediabrands.com.au
Melbourne
141 Cecil St
South Melbourne
VIC 3205
Austraila
+61 (0)3 8639 6900
damon.jackson@ignitemediabrands.com