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What we're saying...

  • James and Sophie from MTV's Geordie Shore dropped by Ignite today to promote Season Two, and were nice enough to take a picture with us. Check it out here.
    102 days ago

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What everyone else is saying...

  • A RECORD 571m shares traded in Facebook's IPO, and while the market debut was more buzz than pop, its founder is now worth $US19.3bn.
    about 6 hours ago via RSS: read full story
  • A RECORD 571m shares traded in Facebook's IPO, but the market debut was more buzz than pop and the stock closed just US23c higher.
    about 13 hours ago via RSS: read full story
  • TEN Network  has entered an exclusivity agreement with oOh!media Group on the possible purchase of  Eye Corp.
    about 20 hours ago via RSS: read full story
  • AS he rides the glass lift to the executive suite, Nine Network boss Jeffrey Browne admits that a little flair is returning to the place.
    about 20 hours ago via RSS: read full story
  • THE accuracy of the ABC's reporting on climate change has been called into question by an activist.
    about 20 hours ago via RSS: read full story
  • Arnott's has consolidated its biscuits brands into DDB Sydney and ended its relationship with George Patterson Y&R Sydney.
    1 day ago via RSS: read full story
  • Ten Network Holdings has entered into exclusive sales talks with one of the bidders for its outdoor business Eye, with Ooh!Media tipped as the likely suitor.
    1 day ago via RSS: read full story
  • NEWS Limited's NSW community newspapers business NewsLocal has declared its year-long root and branch overhaul a success.
    1 day ago via RSS: read full story
  • The Salvation Army and digital agency Affinity have launched an online game as part of a marketing push to engage Generations X and Y in the buildup to the Red Shield Appeal.
    1 day ago via RSS: read full story
  • Australian production company Playmaker and the Nine Network have announced the cast of new series House Husbands. The 10 part series about stay-at-home dads is due to begin production at the end of the month. The series is produced by Slide’s Sue Seeary and Lockie Leonard’s Drew Proffitt and created by Proffitt and Ellie Beaumont
    1 day ago via RSS: read full story
  • Naked Communications has announced its partnership with Australian work wear brand, Stubbies.
    1 day ago via RSS: read full story
  • Arnott’s has parted ways with GPY&R in favour of fellow rostered agency DDB, the snack giant announced today. The announcement: Arnott’s Australia announces advertising agency consolidation Australia’s favourite baked snacks company has today confirmed the selection of DDB Group as its principal advertising agency. Arnott’s made the decision following a recent review of its agency
    1 day ago via RSS: read full story
  • A parody Twitter account created by an Australian teacher and featuring the public relations team on the Death Star has hit more than 200,000 followers. The team behind Death Star PR has now branched out into video content and is seeking sponsors. The account was created by Robbie Boland, a English and History teacher at
    1 day ago via RSS: read full story
  • Arnott's has dumped longstanding agency George Patterson Y&R from its account in a major blow to the ag
    1 day ago via RSS: read full story
  • Food giant Arnotts has dumped George Patterson Y&R and consolidated its creative business with DDB Group.
    1 day ago via RSS: read full story
  •  TEN Network Holdings has entered an exclusivity agreement with a bidder for its outdoor advertising business EYE Corp.
    1 day ago via RSS: read full story
  • Ten Network Holdings says it has entered into an exclusivity agreement with a bidder for out-of-home agency Eye Corp.
    1 day ago via RSS: read full story
  • Alex Proyas is looking to reunite with Summit Entertainment for a new production set in mythical, ancient Egypt. The director is in talks with the production company once again after they teamed up for 2009′s Knowing, with Nicholas Cage. The project, Gods of Egypt will be produced by Proyas’ Mystery Clock Cinema and Thunder Road
    1 day ago via RSS: read full story
  • Mumbrella’s sister title Encore has become Australia’s most widely distributed media and marketing title, new figures published this afternoon by the Circulations Audit Board reveal. In the six month period ending in March, the monthly Encore magazine distributed an average of 7,144 copies per edition, the CAB data shows. AdNews distributed 6,257 copies and B&T
    1 day ago via RSS: read full story
  • A four-part SBS series leads a new round of Screen Australia funding for documentaries. The announcement of funding is worth $1.8m across six one off documentaries and one series, and is expected to trigger $4.8m worth of production. Following on from SBS’s four part series Once Upon a Time in Cabramatta, which aired earlier this
    1 day ago via RSS: read full story
  • MARKETING company STW has posted a solid 6.1 per cent increase in proportional revenue on last year in its full-year result.
    1 day ago via RSS: read full story
  • Online auction site eBay has teamed up with market researchers RDA to split the Australian population into 15 markets, from Rockafellas to Slender Meanz.
    1 day ago via RSS: read full story
  • The Australian Financial Review will launch its new iPad app next week as part of its push to boost its digital circulation.
    1 day ago via RSS: read full story
  • The finalists for the latest round of Mumbrella’s TV Ad of the Month can now be revealed. The shortlist for April’s ads is based on self nominations, Mumbrella’s own selections and reader submissions. The winners are decided by Mumbrella readers who vote by taking part in the survey at the bottom of this item. The
    1 day ago via RSS: read full story
  • Hungry Jack’s is creating a fast-food sector first by launching a new app with an intergrated mobile rewards programme.
    1 day ago via RSS: read full story
  • Snowtown director Justin Kurzel has directed a new campaign for carsales.com.au aiming to capture the Australian love affair with cars. The ad was developed in-house, with production company Revolver producing the ad and Carat handling media. The campaign, backed with outdoor, digital and digital, goes to air on Sunday.    The chief marketing officer for
    1 day ago via RSS: read full story
  • DDB Melbourne promotes two; Spikes Asia opens for entries; ABC an attractive employer; Bankwest wins retail marketing award; TripleJ magazine revamps; Publicis Life Brands appoints Vrontas
    1 day ago via RSS: read full story
  • Facebook has accused marketers of not understanding how capitalise on its advertising, as its market capitalisation was valued at $100bn.
    1 day ago via RSS: read full story
  • Senioragency, a specialist ad consultancy for the over fifties market, has been appointed by seniors technology company, Doro, to promote a phone targeted to the aged.
    1 day ago via RSS: read full story
  • Featuring Rebekah Horne, DMG’s chief digital officer plus Mumbrella’s Tim Burrowes, Martin Lane and Colin Delaney (49mins, 42secs). DMG’S social-local-mobile play (0:53) How radio stations are becoming digital content creation companies (10:04) What happened to MySpace? (16:10) Who will win the music streaming battle? (19:57) Is there a gap in the market for a blogger
    1 day ago via RSS: read full story
  • SBS will attempt to emulate its success with the new documentary series, Once Upon A Time in Punchbowl.
    1 day ago via RSS: read full story
  • Leigh Whannell and Angus Sampson’s The Mule is one of 18 productions to receive funding from Film Victoria. Whannell and Sampson are co-writing and co-producing the black comedy with Paul Clarke and Tony Mahony directing. Whannell is one of the creators of the Saw horror film series. Sampson was cast in the recent telemovie Beaconsfield
    1 day ago via RSS: read full story
  • FAIRFAX Media has today launched a new technology which promises to allow readers to access additional content on their iPhone.
    1 day ago via RSS: read full story
  • The Salvation Army has launched an online game to engage a younger audience in its charity initiatives.
    1 day ago via RSS: read full story
  • Fairfax has entered the hover-app market launching a new product called AirLink in a bid to enhance the experience for readers and advertisers.
    1 day ago via RSS: read full story
  • IdeaWorks alumni Paul Southgate and Andrew Fraser have teamed up to launch a new creative retail agency called The General Store.
    1 day ago via RSS: read full story
  • THE Today show on Nine won nationally yesterday, pushing Seven's Sunrise into second place and Breakfast on Ten into a very distant third.
    1 day ago via RSS: read full story
  • Pacific Magazines is going head to head with ACP Magazines in the hover tech battle, with an overhauled version of its DigiMarc app slated for launch in June: the same time as ACP's Viewa.
    1 day ago via RSS: read full story
  • Magazine publishers were the first to embrace 'hover' technology, but The Sydney Morning Herald has jumped on the bandwagon, rolling out AirLink in partnership with MasterCard.
    1 day ago via RSS: read full story
  • Nissan has launched an interactive outdoor exhibition to spruik its first 100% electric car in Australia, the Nissan Leaf.
    1 day ago via RSS: read full story
  • Bloomberg is about to make its biggest push yet into the Australian advertising market with a dedicated local TV channel and a concerted push to attract advertisers to its local, upmarket audiences.
    1 day ago via RSS: read full story
  • Coles marketing director Simon McDowell has defended the the company?s recent advertising strategy against industry critics who have labelled it as ?annoying? and ?cheesy?.
    1 day ago via RSS: read full story
  • Renowned New York-based digital agency R/GA is making a play for the Australian market, earning a spot on the shortlist in the digital pitch for Lion?s alcohol brands.
    1 day ago via RSS: read full story
  • The fast-growing, big-spending health and wellbeing brand Swisse has bankrolled the startup of a new full-service agency in Melbourne.
    1 day ago via RSS: read full story
  • In the wake of falling print sales figures and low share price, Fairfax's Jack Matthews has decried an undue emphasis on print circulation at the expense of other performance metrics.
    1 day ago via RSS: read full story
  • Young Lions from UM, Mindshare, Workstar, Audi, M&C Saatchi, Ogilvy Sydney, Tequila and DDB Melbourne will represent Australia at the Cannes Lions next month.
    1 day ago via RSS: read full story
  • Transfer data through your body; Smartphone becomes a basketball;Precision location-based social media; Wifi paving stone; App for free guided tram tours;
    1 day ago via RSS: read full story

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Ideas Blog

Fleur Steinberg, Group Sales Manager, Ignite Media Brands

Living Curiously with National Geographic
By Fleur Steinberg, Group Sales Manager, Ignite Media Brands

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Our Solutions

At Ignite Media Brands we pride ourselves on being creative, accountable and collaborative. We're all about communicating to audiences in a way that is relevant and resonates with stuff that matter to them. 

We’re all about communicating to audiences in a way that’s relevant and that resonates - sharing content that matters to them. We’re more than your typical sales house; think of us as the solution to your media needs. We deliver tailored, targeted solutions and are always looking to creatively align brands, audiences and content to ensure relevance and results. We make sure the process is smooth and enjoyable, too!

We work in close collaboration with a group of world class media partners (on air and online) enabling us to deliver highly imaginative, integrated opportunities for brands wanting to reach and engage specific audiences.

We’re not just limited to on air, we’re able to facilitate integrated activity and activation on-line, on devices, at on ground events and beyond.

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Darlinghurst
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Australia
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VIC 3205
Austraila
+61 (0)3 8639 6900