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Featured

Defiance - witness the evolution of entertainment.
For the first time in history, a TV show and a game will exist together in a shared universe, influencing and impacting each other.
The year is 2046 and a new era dawns as the town ‘Defiance’ stands amongst the warring nations of an Earth on the brink of collapse. Taking on the role as an Ark Hunter the Defiance game allows users to experience a variety of missions, co-op battles and explore a futuristic open world which, working alongside the weekly TV show, gives the players a chance to change the program.
Witness the ground-breaking television event express from the U.S when Defiance begins on SF with a movie length episode on Thursday 18th April at 9.30pm.
Featured

Scratch-ItsLive The Rockstar Life
After recognising that their existing ‘Live For Life’ ticket was popular amongst a younger segment than standard games, Scratch-Its wanted to take advantage of this new segment and actively target the youth market.

NissanX-Trail
Nissan X-Trail embodies the spirit of adventure in all of their communication.

MicrosoftWindows 7 Campaign
When Microsoft Windows 7 hit the market, Universal McCann came to Ignite to provide an innovative approach for communicating to the youth demographic.

MINIMINI Coupe and Roadster FX Launch
February 27 saw FX and MINI launch with a bang at the glamorous Swifs Mansion in Darling Point!

Twentieth Century FoxRio FMC Takeover
Twentieth Century Fox wanted to position Rio as a fun-filled, comedy adventure that could be enjoyed by the whole family.

Sony EricssonBlogger Search
To promote their Xperia™ range of products, Sony Ericsson sought to create an experience that engages consumers with the Sony Ericsson brand.

JagermeisterJapan Jam
Ignite Media Brands worked closely with the MTV Brand Solutions team to develop the idea of taking the VIP experience of the MTV Snow Jam event on the road during the northern hemisphere Winter.
Trade Social News
Up to the minute industry thoughts and opinions
What we're saying...
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@nborns121 happy Monday! Thanks for connecting. What's inspired you lately? #igniteyouridea
about 10 hours ago via Twitter -
Are you using vine? RT @ClickZ: 7 Vine Tips for Marketers http://t.co/QFsqUMqCn6
about 10 hours ago via Twitter -
RT @ENews: #BREAKING: Beyonce is pregnant with her second child! Congratulations to Bey & Jay-Z! http://t.co/IM6XSHszcR
2 days ago via Twitter -
MT @TheEconomist: Web #startups inspired by #crowdfunding are helping locals raise cash for neighbourhoods http://t.co/6B2KgPnBXH
2 days ago via Twitter -
@MTVAUSTRALIA can't wait see where you land with the #MTVwinter house party! #IWANTMTV #MTVhouseparty http://t.co/LJ1vuTXJ9B
3 days ago via Twitter -
@Oddfellows_Blog hi Oddfellows! Have a wonderful weekend full of #creativity and odd thinking! :)
3 days ago via Twitter -
Do you want @MTVAUSTRALIA #MTVwinter house party to come to your town? #IWANTMTV #MTVhouseparty http://t.co/LJ1vuTXJ9B
3 days ago via Twitter -
Friday Fun! We're TURTALLY excited about the new Teenage Mutant Ninja Turtles eps on Nickelodeon this week! http://t.co/XBkxt41bTF
3 days ago via Twitter -
Vivid to present F@#k You!! | B&T: http://t.co/69OtFc6I5y via @bandt #vividsydney
3 days ago via Twitter -
Bauer Media announce a partnership between @cleo and @MTVAUSTRALIA for Cleo Bachelor of the Year 2013 awards http://t.co/XD88YxvP0X
3 days ago via Twitter -
RT @curiousLMac: Another great branded content piece from Red Bull http://t.co/gv8I3dc55V
3 days ago via Twitter -
What's the best crowdsourcing story you've heard about? RT @InitiativeWW: #Crowdsourcing is here to stay http://t.co/p0kvFfVb5Q
3 days ago via Twitter -
Tunes for Friday morning! MT @VH1: What's your favorite Jay-Z mashup? ... we've got the 10 best: http://t.co/tbEXSlllaN #music #mashup
3 days ago via Twitter -
Does this article crack the secret about 'going viral'? RT @qz: To go viral, here’s what content has to make you feel http://t.co/Ft2K4PwTa3
3 days ago via Twitter -
Looking for a new job? RT @bandt Best job in the world (almost) for real http://t.co/PVcBCgu7m4
3 days ago via Twitter -
Thoughts from the music lovers among? --> Google to launch Spotify rival? | B&T: http://t.co/iiYqij6vBE via @bandt
3 days ago via Twitter -
Good luck Aussies! RT @AdNews: At the #Cannes Young Lions event tonight. Stay tuned for the winners!
4 days ago via Twitter -
UFC is coming to FX! Presenting FX’s first ever locally commissioned series, The Ultimate Fighter Australia vs. UK – The Smashes®. This is the first series of The Ultimate Fighter to be filmed in Australia and it will premiere on FX in September. FX will kick off their UFC offering in July with an array of international content including The Ultimate Fighter and UFC Unleashed.
334 days ago -
James and Sophie from MTV's Geordie Shore dropped by Ignite today to promote Season Two, and were nice enough to take a picture with us. Check it out here.
467 days ago -
Ignite Media Brands Announces Key Appointments. More information here.
496 days ago -
Ignite Sales Manager wins 2011 Mindshare Senior Sales Rep of the Year. Check out who here.
496 days ago -
Fox Online Networks assign Ignite Media Brands for Expanded Australian Presence, click here.
524 days ago -
Get the insider scoop from the MTV Summer Party from our awesome Sales Executive, Joe James here.
532 days ago -
LMFAO rocked MTV’s annual Summer Party this week. Check out some pics here
535 days ago -
Getting pumped for the MTV Summer party with LMFAO tonight!
537 days ago -
Have you downloaded the Crackle App? Crackle is a free application that features ad supported full-length, unedited Hollywood films and television series!
545 days ago -
The 2011 MTV EMA connected with Australian audiences across TV & Digital in record numbers. Read more
552 days ago -
Our Agency Showcase continue this week. Take a look at the videos from the presentation and some photos from the events last week
552 days ago -
Today we kicked off our Ignite Media Brands Agency Showcase’s in Sydney. Click here to check it out.
559 days ago -
We are excited to be hosting the first of our Agency Showcase events today in Sydney. More information including a few interesting announcements soon.
560 days ago -
The highly anticipated premiere of Killing Time on TV1 was the number one program on STV by a significant margin, among Total People and P25-54.
Episode one reached over 238,000 people commanding a 5% share of viewing in STV homes.
563 days ago -
We are all excited to see the premier of Killing Time 8.30pm tonight on TV1.
565 days ago -
Did you know MTV has over 4 million touch points in Australia every month spanning TV, Foxtel on Xbox, mtv.com.au, Facebook, Twitter, iTunes and mobile subscribers.
Together, Nick and Nick Jr reached more parents co-viewing with their kids In Q2 2011 than any other kids STV network.
566 days ago -
It's taken over a year to hit our screens but on November 2nd we'll finally be able to see the controversial drama Killing Time:
570 days ago -
This is the Trade Social News section. Here you can see up to the minute happenings from around the web, posted by industry sources. And you see what we're thinking as well. Enjoy!
570 days ago -
This is the Trade Social News section. Here you can see up to the minute happenings from around the web, posted by industry sources. And you see what we're thinking as well. Enjoy!
570 days ago
What everyone else is saying...
- e791d7a18758ed9fb52696bf09fb9299EXCLUSIVE: News Limited is to close its Melbourne custom publishing business. News Custom Publishing staff at the Melbourne office have been made redundant ahead of the closure at the end of May.
2 days ago via RSS: read full story - 3756bb384a6435596dca0a21bb58f461The Myer media pitch is in play with Ikon preparing to battle to hang on to the business. AdNews understands four other agencies are pitching.
2 days ago via RSS: read full story - 0d920b0dafedab909b8079a797e1c9b6Mindshare's Mel Fein reports from the CBS and CW upfronts in New York. Robin Williams is back and taking the piss out of the ad industry in The Crazy Ones.
2 days ago via RSS: read full story - 676366c74b43402424011b73e9303f14Are we on a slippery slope to commoditised obscurity? When will we find the holy grail of audience measurement? Will data analytics usurp the sales relationship?
2 days ago via RSS: read full story - 056be7df8176c029bd43132932687f2aGreenpeace has slammed Seven and SBS for banning its Coke ad. It has also complained that Coke has bought up Google ad words relating to recycling and may have even bought the word Greenpeace.
2 days ago via RSS: read full story - 227895a4bf4d590de55c5af9967c20ca'Monkey magic' is a pretty obvious headline for a feature on The Monkeys, but we went with it anyway. Pushing boundaries, one issue at a time. If you're not tired of hearing about them yet, grab a copy of today's AdNews.
2 days ago via RSS: read full story - f3c2877332d17e4e677d2e2e13ddfd84Clemenger Group is facing its toughest year in the company?s 67-year history but chairman Robert Morgan has said he will not contemplate any offshore expansion to pursue growth.
2 days ago via RSS: read full story - f27c8fbb2c8441f5983e23ed8d7d9c18Audi's general manager of marketing has bemoaned the "shockingly bad" state of the Australian retail market, but says brand activity will be the saviour in tough times.
2 days ago via RSS: read full story - 2d5697a3d2c6f64850374af18a4d9081Young agency guns from 303Lowe, Cumminsross, DDB Sydney, and UM took the plaudits at the Australian Cannes Young Lions competition last night. Client-side winners came from AMP Capital and RAC Victoria.
2 days ago via RSS: read full story - 38fafed870fc281f076d1f7534491a5aCoke's renewed effort to plant itself constructively into the obesity debate should sound a warning bell to food and drinks brands of all persuasions - sooner or later, sugar and fat is going to get you.
2 days ago via RSS: read full story - 6a46a109a71ce85a77f588769a30449cThe stage is set for the premier awards for magazine advertising with the launch of the 2013 Glossy Awards. In its third year of existence, the Glossy Awards will continue to uncover the cut-through work of Australian advertising agencies in the magazine medium.
2 days ago via RSS: read full story - 7f38fee93e1bb2a08221cfc7a3cedef1Top magazine editors will come together tomorrow for the launch of the Kidspot Voices of 2013 contest, a competition aimed at uncovering the top blogging talent in Australia and helping them fine-tune their art.
3 days ago via RSS: read full story - 4135b227836bb423220527eb8753cc14Commonwealth Bank chief marketing and online officer Andy Lark will leave the bank to pursue entrepreneurial interests. Victoria Short will step in as interim CMO until a replacement is found.
3 days ago via RSS: read full story - b1cd0aa65e3f1d8a6e36a998dd099b54The ACCC has flexed its muscles over a Foxtel advertising promo which saw the pay TV giant offer more freebies than it could handle.
3 days ago via RSS: read full story - c6a8c240d5091f9dc1ad4374c87649aeOutdoor horsepower | OMD now more social | MBThree plays with Moose | Effies boost entries | Amnesia partners with MCA
3 days ago via RSS: read full story - 5cdc153bec4a61e53915e4fac3c89d9bToo busy to read all the papers? Well, we're all about streamlining the process here at AdNews. Here's a short wrap of what the major mastheads are saying today.
3 days ago via RSS: read full story - 97621ae27a8b8ac9c72f4613e92ab10bEXCLUSIVE: We've gotten our hands on the first set of online numbers for television juggernaut The Voice, and boy are they impressive. TV ratings might be down a bit, but online views look set to surge past last year.
3 days ago via RSS: read full story - 8491aaebeddae93057092839ba0b39a3The head honcho of media agency UM has hit out at the industry's "obsession with television ratings", suggesting its high time we take a more holistic approach to gauging the success of TV shows.
3 days ago via RSS: read full story - aba4b17bac4b94617d726b45c6567274Mel Fein reports from the upfronts in New York, where Marvel's TV superhero spin-off has tongues wagging. ABC president Paul Lee thinks the show will draw record ratings, so expect big Aussie network interest.
3 days ago via RSS: read full story - 43cdd71d4ed3833a63c4461c8770e981Local brands Ninemsn and V8 Supercars brought home the bacon for Australia in landing global innovation awards at this year's Brightcove Awards.
3 days ago via RSS: read full story - 84d7408120172cdc579a1494caa300d4Media agency billings for April suggest that Nine has made up serious ground on Seven. Nine's head of sales has suggested that TV is now a two horse race and warned Ten that the comeback trail is long and hard.
3 days ago via RSS: read full story - 4d1c0b95514097029dc66921c572f786Television. Not what it used to be is it? Take a look at these three pictures to find out who is actually watching.
3 days ago via RSS: read full story - 8e2b016392770b65ab453a876607e0dcGoogle has appointed Maile Carnegie as the new Country Director for Google Australia New Zealand. She replaces Nick Leeder.
4 days ago via RSS: read full story - 32000539ba7ab218e64d591bba38c1ffWhen we talk about how salespeople need to survive and thrive in the new marketplace, how do you actually do that? You need to mind-read your clients so you can help them make a decision, faster.
4 days ago via RSS: read full story - a584a77c0610d047786be0077f9df9c2It's inconceivable that all media won't be bought programmatically, according to the global head of TubeMogul. The problem is, right now, publishers might find they have to deliver a whole lot more just to stand still.
4 days ago via RSS: read full story - b6976fa5cdb32dfc5c4d4e1ebf3eee68Mindshare has lost out to Havas in a global review of the LG media account, according to reports. It is thought that Havas will set up local units to service the business.
4 days ago via RSS: read full story - af007a1c17ad8e2562a13392aaeb4e1dThe debut of Seven's new renovation show House Rules has received a lukewarm response with just 803,000 metro viewers. Conversely, Nine's The Block: Sky High stayed strong with over 1.3 million viewers.
4 days ago via RSS: read full story - 9ff52527691524b878f2fcd8aadab095TV cash boost | Honda gets arty | Quiip equips with operations director | iFly dives with Pusher
4 days ago via RSS: read full story - 1f0f342eb720aec72d79377736cc80d4Qantas has shaken up its internal structure with a new marketing head, new marketing positions and a customer research unit. Lewis Pullen is out, Olivia Wirth is in.
4 days ago via RSS: read full story - 3208ccdbc9627c858387dfb97ffc9e15The ad watchdog has upheld a case against car brand Mini. It's not the woman giving the man 'the bird' that's the issue, despite driving one viewer to talk about throwing poo. Nope. Screeching tyres are the problem.
4 days ago via RSS: read full story - f99778b8903aace4838150330cb1a8acWith so much talk these days about the lack of senior women in the media, marketing and advertising industry, AdNews is continuing to push the issue by launching the Women of Influence special report.
4 days ago via RSS: read full story - c0b8426cd825690ad3be8b9c0c058792Cricket Australia and the Commonwealth Bank have strengthened their ties with the bank to become the Test team and Test Series partner for the next four seasons, beginning with this summer?s Ashes.
4 days ago via RSS: read full story - b16bb1e8b670226c9c5139cbae9bf686Mindshare's Melissa Fein reports from the Fox upfronts in New York, where the 'tough year' theme sounds eerily familiar. A cheeky stunt by Netflix causes traffic chaos for the networks. Foreshadowing?
4 days ago via RSS: read full story - a41fae5fb5c7acdc12a13fb722834b44Ellie Rogers has challenged claims from Fairfax's Ed Harrison that machines won't takeover media sales any time soon, reiterating her forecast that programmatic buying will take 70% of all "spots and dots" buying within five years.
4 days ago via RSS: read full story - a628074c9b30e26cc025aea043f43ee7Optus customers appear to be consuming more media as people use their phones more to access content. The telco posted first quarter results today. Postpaid numbers are up, revenues are down.
4 days ago via RSS: read full story - b043b4ea66eff9c1af9a848c49c91eefWe all know how brilliant advertising is. But some ads make you agree with Bill Hicks. Tom Spicer, executive creative director at Arnold Furnace, doesn't hold back about five of the most irritating examples.
5 days ago via RSS: read full story - 0f10aff2375d056373ba73655eda6ea5Clemenger BBDO Sydney has promoted Luke Hawkins to creative director. He'll team up with Rebecca Carrasco to drive creative. The boss said he can't wait to see their offspring. You know, creative offspring.
5 days ago via RSS: read full story - 9dbe19f7bd12064d14e71075dee7693cExciting ABC news | Mayday! Mayday! | DDB boosts social intelligence unit
5 days ago via RSS: read full story - 24ae34db0495e2078b8e249b23c39e70Spock versus Spock. That's what viewers want to see. At least, that's what the Viral Video Chart will tell you. The Audi ad has claimed top spot with Greenpeace, P&G, Red Bull and Samsung all in the mix.
5 days ago via RSS: read full story - 0f6362f124bf8e4262e7f16a7d7592ddAustralia's big brands must stop thinking people want everything they have ever put online in one place. Context is king, mobile is first and people aren't concentrating on what they are doing. You knew this, right?
5 days ago via RSS: read full story - d9f4e3de795c095c9132a91074c25e6cNine's The Block: Sky High has continued to pull in viewers on its second night with an audience of 1.28 million, despite a slight dip in its debut audience figures.
5 days ago via RSS: read full story - 5f9ebd20cb7af1e15cf094aacf7b3036You loved him on The Gruen Transfer. You kind of liked him on The Project. Now you'll love him again at the Media Sales Summit. Ladies and gentlemen, Russel Howcroft. Todd couldn't make it.
5 days ago via RSS: read full story - 567600febac499fe42b54084afc8ed68Christmas is still on. Coca-Cola's decree last week that it would no longer advertise to children under 12 years old won't make any difference to its current strategy. In fact agencies in Australia weren't even aware of it.
5 days ago via RSS: read full story - 95513edb633180830d802bf89edf435aNewsLifeMedia has announced it will axe Woolworths' custom magazine Australian Good Taste from July this year, as magazines continue to meet their makers. Paid for titles, that is.
5 days ago via RSS: read full story - c9dbfb3e70913fa6b5f9dab313533559Ten has secured the broadcast rights to the 2014 Winter Olympics, covering all platforms. It's a step in the right direction, say media agencies, but Ten still needs the cricket.
5 days ago via RSS: read full story - 5aa5357d796dcdc6331144bf20838192This week's Social Spy has MercerBell bringing out their geeky chic, Group M tipping their hats to the graduates and the Drift film premiere.
5 days ago via RSS: read full story - 36412686d14a0a287be1fa0894915ab2Read today what you will be placing adverts around tomorrow. Mindshare's head of entertainment and sports partnerships, Melissa Fein, reports from New York on the Upfronts. Get your TV future schedule here.
5 days ago via RSS: read full story - 90c104557396b7999fca549eed89a4d5Lurpak has a new TV ad hailing the creative cook, ruler of the realm of pots and pans and slightly blunt knives, who is not shy with a blob of butter. It's voiced by Rutger Hauer, he of Bladerunner fame.
6 days ago via RSS: read full story - 7bf0c5f691112f221df2aa81069ba891V8 Supercars has confirmed Ten boss James Warburton as its new chief executive. The firm had long been rumoured to be in talks with the former Ten chief but tried to quash stories as "unsourced speculation".
6 days ago via RSS: read full story - 3f978b0559bfe5931ee4ab60b7edb340We read the newspapers so you don't have to. Here's a brief wrap of what the major mastheads are reporting today.
6 days ago via RSS: read full story
Our Solutions
At Ignite Media Brands we pride ourselves on being creative, accountable and collaborative. We're all about communicating to audiences in a way that is relevant and resonates with stuff that matter to them.
We’re all about communicating to audiences in a way that’s relevant and that resonates - sharing content that matters to them. We’re more than your typical sales house; think of us as the solution to your media needs. We deliver tailored, targeted solutions and are always looking to creatively align brands, audiences and content to ensure relevance and results. We make sure the process is smooth and enjoyable, too!
We work in close collaboration with a group of world class media partners (on air and online) enabling us to deliver highly imaginative, integrated opportunities for brands wanting to reach and engage specific audiences.
We’re not just limited to on air, we’re able to facilitate integrated activity and activation on-line, on devices, at on ground events and beyond.
Resources
Ignite Media Brands represents a number of outstanding premier sites with diverse offering of online advertising opportunities, site integration and bespoke formats for each client. Add online as incremental value to any on air campaign with ease through our long form content in the video options. In addition to the standard display and video format Ignite can make any campaign stand out with our unique competitions, eDM mentions, mobile and tablet solutions as well as online advertiser hubs for highly integrated collaborations.
Ignite Media Brands Online Specs - XLS
MTV Site Skin Specs - PDF
MTV Site Skin template - PSD
MTV Site Skin guidelines - JPG
MTV Video Overlay Template - JPG
Nickelodeon Bumper specs for US sites - PDF
Nick Jr AU Site Skin - PDF
Nickelodeon New Site Skin Template (2012) - PDF | PSD
MTV Feature Article and eDM specs - PDF
Nick Ooze News eDM specs - PDF
Find Us

Sydney
4 - 16 Yurong St
Darlinghurst
NSW 2010
Australia
+61 (0)2 9921 0200
lisa.byrne@ignitemediabrands.com.au

Melbourne
141 Cecil St
South Melbourne
VIC 3205
Austraila
+61 (0)3 8639 6900
damon.jackson@ignitemediabrands.com
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