STUDIO wins ASTRA Award for Most Outstanding Marketing Campaign Under $50,000
This award is delivered annually to the most creative and effective consumer marketing campaign to promote a channel identity or program with a total marketing budget of $50,000 or less.
In October 2011, STUDIO created an interactive art installation at the closing night concert of Melbourne Festival to promote the upcoming television broadcast of the event.
Notes from the hard road and beyond was a spectacular tribute to the lives and voices that changed the course of human history and featured performances by the incredible Mavis Staples, Joss Stone and Something for Kate’s Paul Dempsey.
Inspired by the revolutionary atmosphere, STUDIO installed a message wall and invited guests to leave their mark and answer a simple question: I believe…?
This video was a part of the award submission and features Archie Roach’s heart-warming rendition of Nick Cave and the Bad Seeds’ Into My Arms (performed at the concert).
The campaign exemplifies what can be done on a small budget. It resonated and interacted with its audience in an emotive, impactful and creative way. STUDIO extended their partnership with The Melbourne Festival and leveraged the other partnerships available to further extend their reach on a limited budget.
DotFOX Now Available in Australia
Fox International Channels and Ignite Media Brands have expanded their digital reach with the successful launch of dotFOX in early 2012.
One of the largest online advertising networks in the world, dotFOX allows local clients to extend their campaigns beyond an on-air environment and push their messages to over 13 million unique users in Australia.
“To have dotFOX available in Australia is a fantastic opportunity for both FIC and Ignite,” said James Whitehead, head of digital media for Ignite Media Brands. “DotFOX not only provides amazing scale and scope to really amplify brand executions, but allows Ignite to transact in performance metrics and introduce new categories to our portfolio of advertising partners.”
DotFOX offers the following branding opportunities: expanding ads, video in-banners, video pre-roll and an exclusive video overlay. Every client’s campaign is also specifically tailored to strategically reach the target audience, creating the perfect synergy for multi-medium campaigns.
Contact your local Ignite Media Brands digital representative for more information on how you can create a targeted digital campaign for your client.
Movie Network Premiere Titles
Make a note in your calendars for the Movie Network Channels epic line up of titles coming to Movie ONE for the remainder of 2012.
The Sunday Night premiere timeslot (Sunday nights 20:30) is hotting up with Oscar-winning titles The Artist, The Help and My Week With Marilyn all hitting our screens in 2012.
To round out the 2012 schedule you’ll see Crazy Stupid Love, Horrible Bosses, fan favourite The Hangover Part II, Real Steel, comic classic Green Lantern and Speilberg’s masterpiece War Horse delivering all the drama, comedy and action/adventure you can handle.
Never forgotten of course, are 2012 Movie Network Channel premieres for the whole family - Disney Pixar’s Cars 2 and the AACTA Award winning and internationally acclaimed Australian film Red Dog.
Finally, the best selling franchises of all time also make their mark; the final instalment of Harry Potter and Pirates of the Caribbean 4 will bring fantasy and adventure into your living rooms this year.
Need to connect with your audience? There’s something for everyone on Movie ONE in 2012.
Forget “The Shire”. MTV know how it’s done.
MTV’s breakout success of 2011, Geordie Shore is continuing to prove a smash hit in 2012!
When it comes to engaging with People 16-29 years old, you can’t go past Geordie Shore. The most recent episode (Tuesday 20th March) recorded a 7.1% share and 34% week-on-week projections increase. With a slight female-skew (68%) overall, Geordie Shore won it’s timeslot across STV for the P16-29 demographic and ranked 2nd for Total People (2.0% share, behind FX’s The Walking Dead enjoying 2.6% share).
Consider the timeslot’s All TV rankings for P16-29; Geordie Shore placed 3rd behind Seven’s My Kitchen Rules and Packed to the Rafters, and is arguably a more engaging and relevant program for brands targeting this elusive TV demographic.
ALL DAY RANKINGS (6:00-23:59) Tuesday 20th March
Season 3 of Geordie Shore is scheduled to air in early July. Any client seeking to engage with People 16-29 can speak to their Ignite Representative today to discuss innovative ways to leverage the ongoing success of this program for their brand or product.
CSI debuts on TV1 for the first time on Foxtel & Austar
The world’s most-watched crime series is coming to TV1 this month.
CSI follows the unsung heroes of the Crime Scene Investigation unit in Las Vegas, Miami or New York, as they use their unique forensic skills to untangle the evidence behind the yellow police tape.
Remember, there is always a clue… premieres Friday 13th April. Contact your Ignite Account Manager for sponsorship and integration opportunities.
Didi and B - brand new on Nick Jr.
Nick Jr. is delighted to announce the launch of a brand new and locally developed, short-form content series for kids - Didi and B.
Kicking off in May, Didi and . will be scheduled in between our favourite Nick Jr. shows, guiding preschool viewers throughout the day from waking up to having lunch and going to bed.
Didi and B. will also introduce viewers to six original and contemporary songs that help kids celebrate the days of the week, the alphabet and the joy of being little.
All-new: Mike Judge’s Beavis & Butthead!
Beavis and Butt-Head, America's favourite culture critics, are back in a brand new series. Now, with so much more than just music videos to take aim at; Reality TV, the Internet, and Ultimate Fighting will all be crossing their TV screen. Australia’s own Kate Miller-Heidke even rates a mention! Revived and renergised by creator Mike Judge, Beavis and Butt-Head are dumber and funnier than ever in this all new season.
There’s still time to get involved as this iconic pop culture phenomenon takes it to the next level in 2012, exclusively on MTV 19th April at 22:00.
SCI FI is the home of Classic Doctor Who in 2012
The longest running science fiction program in the world continues with Premiere episodes this month on SCI FI. Weeknights 5.30pm.
Come along for the ride with the Fifth Doctor, Peter Davison as he embarks on a time travelling adventure with his companions by his side. Whovians have embraced classic Doctor Who on SCI FI making the previous Tom Baker years the highest rated stripped program on the channel in 2011.
Continuing weeknights 5.30pm. Contact your Ignite Account Manager for sponsorship and integration opportunities.
FX – Who is XIII?
Known only by the Roman numeral he was assigned, XIII is a skilled and lethal secret agent who escapes from an Eastern European Rendition Camp with a surgically altered face and an identity handed to him by a mysterious stranger. On the run with no memory of his past, how he was trained or why, XIII find himself on a deadly mission to discover his true identity at any cost.
XIII stars Stuart Townsend (Queen of the Damned) and the series has already been slated for Season 2 production.
Talk to your Ignite Account Manager to see how you can get involved in the Australian Premiere on Saturday 12th May at 20:30.
Community Marathon on TV1
Have you heard the news of the global cult hit, Community premiering for the first time of STV this month?
Enrol into class and see the Premiere of Community this month on TV1.
With 25 back to back episodes see the mischief and mayhem in the halls of Greendale College. Jeff Winger (Joel McHale), a suspended lawyer, enrols at the less than reputable Greendale Community College after it is discovered that he falsely claimed to have a bachelor’s degree. Jeff quickly finds he can’t escape the mayhem, learning more about his fellow students than he’d bargained for and less about the subjects he’s there to study.
Catch the Community marathon from 1pm April 25 on TV1! Also see it weekdays at 5:30pm from Episode 1 commencing April 26.
Tune into Nat Geo for Great Australian Stories
Great Australian Stories showcases great Australian talents and incredible local events. This new weekly programming strand launches with the world premiere of The Aussie That Amazed The World.
The Aussie That Amazed The World is the extraordinary true story of Australian wildlife cinematographer and inventor Jim Frazier, and his fight to keep his crowning achievement, the impossible lens, from being taken away.
One of only two Australians to have won an Oscar and an Emmy, Jim’s visionary work has paved the way for much of the world’s cutting-edge optics technology. But after the high of global accolades and creative freedom, his world collapsed in the face of unwinnable corporate lawsuits and the hijacking of his patented invention.
Other titles within Great Australian Stories include:
- Aussie Fireworks Kings (Australian premiere)
- Australia’s Great Flood
- Miracle on Everest
Great Australian Stories launches Sunday 5th May at 19:30 on National Geographic Channel.
FIC Annual Quiz Nights 2012
And they almost started a riot!
Fox International Channels’ 3rd Annual Quiz Nights were a smashing success again this year, with two full houses of eager people tightening their thinking caps in order to out-wit and out-smart their peers.
A huge congratulations goes out to our Melbourne winners Sarah Thom, Susie Wall, Fergus Ruddle and Jenni Watts from Mitchells, and our Sydney champions Maria Stilin, Nick Durrant, Jimmy Dau and Sharb Farjami from Mindshare. They will be setting off on a spectacular African Safari Adventure in September!
See you all again next year!
Inaugural OMD Sydney Ping Pong Tournament
Congratulations to everyone involved in the OMD Ping Pong Tournament, it was an all round success.
Some serious Ping Pong Silverware was up for grabs for the winner & runner up, so you can only imagine how quickly things escalated once the silverware was spotted.
After some fun round games & then very quiet finals, including the wooden spoon play off, Mitch Holt from OMD took out the #1 position.
Win a double pass to the movies!
With winter knocking hard on our doors (especially in Melbourne!), it’s time to pack away the beach towels and turn to ‘indoor’ ways to entertain ourselves. FIC has the answer with a night at the movies!
To win one of 100 double passes to the cinemas, all you need to do is email us at Competitions.AU@fox.com and tell us which FX program you would like to see made in to a feature film and why. Too easy!