Fox Online Press Release

Fox Online Networks assign Ignite Media Brands for expanded Australian Presence

(December 13, 2011) – FOX International Channels’ (FIC) online division today announced it has appointed Ignite Media Brands to manage Australian media sales across its .FOX Online Networks.

.FOX is FOX International Channel’s (FIC) online ad sales house and one of the largest international online ad networks specialising in online video, display, performance and branded advertising solutions. .FOX has the ability to reach over 7.4 million Australians monthly.

Advertisers are now able to manage local & global campaigns, with integrated placements on FIC’s online domains including the FOX, Star and National Geographic websites, as well as with premium third-party sites in the entertainment, lifestyle, travel, news and technology spaces.

.FOX leverages FIC’s teams around the world to facilitate the convergence of TV and online video planning and buying. The network offers multiple ad formats, a wide array of industry verticals, several targeting options and numerous pricing models.

Tara Lamond, Advertising Director for FIC Australia, said “Advertisers in Australia now have the full services of a local sales house at their disposal to help them create new and innovative campaigns that tap into the world’s most extensive online media buying network.”

Ignite Media Brands’ Head of Digital, James Whitehead said “Adding dotFOX networks to our already significant portfolio of publisher brands catapults us into a dominant position with premium online video and amazing integration opportunities for our advertising partners. Ignite’s Digital portfolio now reaches over 9.5 million Australians monthly”.

This appointment expands upon Ignite Media Brands’ existing relationship with FIC’s TV networks in Australia, for which it represents National Geographic Channel and the soon-to-launch FX. Australian sales for .FOX were previously handled in-house at FIC.