After experiencing the Rugby World Cup in Australia in 2003, I knew I couldn’t miss the opportunity to head over the ditch for the RWC 2011 to watch Australia vs. Ireland at Eden Park Auckland on Saturday 19th Sept.
As soon as I arrived at Sydney Airport at 5am and saw a sea of green, it was then I reconsidered my tipping choice in the Ignite RWC Tipping comp, I knew the Wallabies were in for a fight.
What started out as a way for regular people to use the internet to voice their thoughts and opinions about life, love and stuff they like has become a credible source of content. Blogging is still king!
The power of big broadcast brands has never been more relevant than in today’s environment of rapidly fragmenting, highly competitive and platform agnostic media consumption. The question remains, how do big broadcast brands (the likes of Nickelodeon, MTV, National Geographic) remain relevant and defy market conditions to continue their growth strategy?
Over the years I’ve watched programme directors sweating the wait between the launch of a big TV event and the arrival of overnight ratings, on edge as the audience judges a program the next big thing or the next big mistake.
These days they can sleep like a baby or cry like one, by getting a sense of the outcome from viewer interaction across Twitter and Facebook.
In September 2011 I had the amazing experience of travelling to China with the National Geographic Channel. After successfully winning the infamous Nat Geo Trivia Night, we were joined by a group of aficionados from Mitchell Media. They battled with their wits to win and now they would battle with their dumpling addiction as we visited Beijing and Xian for the trip of a lifetime.
