IGNITE MEDIA BRANDS ANNOUNCES KEY APPOINTMENTS

Ignite Media Brands Announces Key Appointments

Kristen Dunatov Joins as New South Wales & Queensland Sales Manager

Fleur Steinberg Promoted to Head of Brand Strategy

Ignite Moves into 2012 With Enhanced Team to Develop Innovative Advertising Opportunities Across Expanding Portfolio of Global Media Brands

Sydney NSW / 9 January 2012 – Ignite Media Brands has appointed Kristen Dunatov as New South Wales and Queensland Sales Manager, and has promoted Fleur Steinberg to the position of Head of Brand Strategy, it was announced today by Ivan Curic, Ignite’s National Sales Director. Dunatov joins the company today, and Steinberg’s promotion is effective immediately.

Kristen Dunatov joins Ignite Media Brands from Network Ten where she was most recently the Group Sales Manager in Sydney, a position she assumed in 2009. Having developed her career within the television sales industry after joining the Network Ten sales team in 2003, Dunatov’s experience in collaborating with agencies and clients shifts focus into subscription television and Ignite’s growing portfolio of media brands.

Fleur Steinberg has been promoted into the newly created role of Head of Brand Strategy, a commercially focused, client and agency-facing position designed to maximize integrated marketing partnerships. Having joined the company in 2009 as Group Sales Manager, Steinberg’s promotion sees her leading a team designed to be the conduit between Ignite’s channel partners and clients, crafting multiplatform and multi-brand sales solutions. Steinberg moves into the role with a close to a decade of media sales experience within Australia, having worked across newspaper, magazine and television platforms since 2001.

“These appointments reinforce Ignite Media Brands’ position as the premier conduit between channel partners and brands, and I’m very excited to have Kristen joining the team, and to have Fleur expand her responsibilities,” said Ivan Curic. “Both Fleur and Kristen bring a tremendous amount of skill and experience to their respective roles, and with their expertise I’m confident more clients will benefit from the tremendous value in the brands that sit within the Ignite portfolio.”

Hosting programming and production capabilities, Ignite’s Brand Strategy team taps into the world-class research and multi-platform assets available via it’s diverse portfolio of media brands including some of subscription television’s most recognizable including TV1, Movie One, MTV, Nickelodeon, CNBC and Fox International Networks’ National Geographic Channel and the soon-to-be launched fX.

About Ignite Media Brands
Ignite Media Brands is an independent, fully integrated digital sales network delivering creative, targeted solutions for advertisers. Launched in 2010, Ignite represents a growing portfolio of instantly recognisable, premier subscription TV brands spanning general entertainment, youth, movies and kids. These include MTV, MTV Classic, Nickelodeon and Nick Jr, TV1, SCI FI, Movie One and Two, Movie Extra, Movie Greats, Family Movie Channel, World Movies, Starpics 1&2 STVDIO, CNBC and Aurora. Ignite also manages media sales for National Geographic’s suite of subscription TV titles and online properties in Australia. In addition, Ignite represents a portfolio of more than 40 high-profile online destinations, reaching almost four million monthly unique visitors.

Media Contacts:

Todd Phillips
Milk Bar Media
E: todd.phillips@milkbarmedia.com.au
M: +61 (0) 410 992 480