We know one size does not fit all and always strive to provide relevant and targeted creative opportunities. The portfolio of brands we represent (across General Entertainment, Kids, Factual, Music and Movies) enables us to deliver relevant personal client opportunities to audiences every time. Our channel partners allow us to innovate and engage in a way that will keep client brands front-of-mind with the consumer. We’ll communicate the marketing message and we’ll entertain them, too.
Integration, content (or TVC) creation, the development of a mobile application, an immersive interactive experience or an on ground activation are just some of the ways we bring the campaigns to life. At Ignite, we understand the audiences that our partners deliver (Kids and Families, Youth, GB’s, 25-54’s). We get them because our team represents a cross section of the Australian audience.
We appreciate that to achieve results, brands must be able to engage and creatively communicate with targeted audiences across a range of mediums: television, the web, social media and mobile devices. Check out some of the ways we have used insights and a whole lot of imagination to deliver creative results.
What We Offer
Creating entertaining and informative content as a way of connecting brands and audiences opens up enormous opportunities above and beyond regular TVC’s.
It's a fact that consumers are bombarded with advertising messages everywhere they turn. Cutting through the clutter is a constant challenge.
MTV’s Japan Jam is a perfect example of us initiating engaging content for a client.
Ignite and MTV Brand Solutions worked with Jagermeister on a series of on air content pieces that saw a mixed crew of celebs, musicians and pro snowboarders embark on an action packed tour of Tokyo, Niseko and beyond.
MTV produced several two-minute doco style content pieces and traditional 30 second spots to deliver campaign reach and frequency. Additional four-minute content pieces with completely new story lines were produced and developed specifically for online consumption driving further engagement with the Jagermeister brand. Check out more on the success of the campaign here.
We believe producing high quality content that consumers enjoy watching is a highly effective way of connecting with people and allows brand messaging to directly align with audiences content tastes.
Insight lies at the heart of our business and underpins everything we do.
At Ignite Media Brands, we recognise the distinction between insight and information. We believe that the true value of information relies in our ability to draw meaningful insight from it, and to use this knowledge as the basis for all of our decisions – from crafting client responses and proactive ideas, right through to defining our overarching business strategy.
Our audiences are complex and diverse, and we’re focused on bringing them to life in as many ways as possible. As well as a range of accepted industry metrics and sources, we’re able to draw on the depth of audience research held by our channel partners. Together we’re able to explore the intricacies of these audiences and discover ways to continually understand them as they evolve.
We’re committed to understanding our audiences, which sets us apart – we fully realise the value of moving beyond audience analytics to innovative solutions, and this will continue to shape everything we do.
Ignite Media Brands have a number of mobile solutions and continue to launch more.
Mobile extensions include apps such as MTV News, Nickelodeon Fame Game, CNBC RT, Crackle, Clustr and more. Advertising opportunities vary but can include: Sponsorships, Rich media ad placements, Video, Custom Made Client app’s, Games and more.
iPhone apps are a great way to connect with our audiences and can complement any on air and digital campaign.
As part of a recent on air campaign for Huggies Pull Ups, Nick Jr created the animated characters Annie and Archie with the aim of engaging kids and their parents by providing coaching on the transition into potty training using Huggies Pull Ups Training Pants. Ignite and Nickelodeon extended the offering by creating an iPhone app game that would keep audiences engaged with the characters and product off air.
The app encourages users to navigate through a series of mazes to reach the potty and provides Huggies Pull Ups with the chance to educate, communicate and entertain the entire family, as pre-schoolers often need the assistance of a parent to navigate online and often to play the game itself.
Nick played a key part in driving awareness, pushing downloads of the app via an on-air and online campaign. To find out more on the Annie and Archie campaign please check out the case study.
Contact us to get more out of your on air and digital campaign with our innovative mobile solutions.
Ignite Media Brands represents a growing portfolio of subscription television channels on Foxtel and Austar in Australia.
Think world-class channel brands that deliver premium programming and highly desirable audiences across Kids, General Entertainment, Factual, Music and Movies.
Individually each channel provides advertisers clearly defined, desirable demographics. Together they deliver broad, efficient reach.
Our channel partners are at the heart of our business, which allows us to deliver clients outstanding integrated solutions.
We work in close collaboration with MTV, MTV Classic, MTV Hits, Nickelodeon and Nick Jr, TV1, SCI FI, World Movies, Starpics STVDIO and CNBC.
Our relationship with MediaWorks across the Tasman enables us to connect brands wishing to reach and activate New Zealanders via TV3 and TV4.
All of our partners invest in high quality programming, and intimately understand the loyal audiences they have.
As you would expect building and maintaining a broadcast brand is not always just about on air. Our progressive partners are delivering apps, holding events, interacting via social media and distributing content in innovative ways.
The good thing for our clients is that they are also open to creative, innovative opportunities to connect the audiences that have with commercial clients.
That is how we make sure we provide strong responses to client briefs and identify relevant pro-active opportunities every time.
Take a moment to look at some of our work or feel free to challenge us with a problem and we’ll identify a way to resolve it.
At Ignite we enable brands to reach clearly defined audiences and connect with them through integration. We align brands, audiences and content to deliver high impact, relevant, creative integration that amplifies campaign creative delivering added impact and value.
The relationships with our media partners allow us to be creative whilst delivering client value and cut through.
Recently Ignite designed a campaign that brought the 20th Century Fox film Rio to FMC, ‘taking over’ the channel with colourful characters and music from the movie. A customised week of 7 movies at 7pm and the ‘Super Wicked Party Animals Adventure Week’ provided the sponsorship anchor with billboards and an integrated pre-promote.
A 15” channel ID spot and a 5” blipvert gave the audience a quick snippet of the hilarious characters as they danced their way through the channel line up and interacted with the FMC logo. To drive additional content FMC placed credit squeezes across relevant movie titles and created a Sneak Peak that sat in the EPG. To find our more about the Rio integration campaign check out our case study.
For a range of integration options across a variety of channels such as MTV, TV1, Nickelodeon, Movie Network and more contact us for some tailored opportunities for your brand.
Snow Jam, MTV Summer and The Kids Choice Awards are just a few of the amazing events that our media partners deliver. In collaboration, Ignite facilitates the opportunity for brands to participate, sample and leverage the credibility of these channel brands.
Not only can we enable a brand to be part of high profile existing events, we can also deliver custom created opportunities and money can’t buy experiences both large and small.
On air and online we have the ability to engage audiences with creative consumer promotions. Allowing people to participate, interact (and have a chance to win) is an often important part of any campaign and we have a range of extraordinary ways that we make it happen.
Ignite has worked with a range of clients to create large scale consumer promotion campaigns that have really resonated with viewers.
The search for Nissan X-Trail Nat Geo Adventurers campaign is a recent example of Ignite working with our partners to deliver a truly integrated advertising experience for the client.
The campaign began online, on air and in print with a call to action targeting adventurous people from three categories: a family, a double act and someone extreme! The winners then got to go on an adventure which was filmed and used in a series of fun and relevant branded content pieces featuring the adventurers and the Nissan X-Trail on National Geographic’s channels and beyond. For more details on how we made the campaign come to life check out the full case study.
Contact us for more information on a diverse range of consumer promotion campaign options.
Not every client we deal with has an existing television commercial. So if the best way of getting a message across requires a commercial to be produced, we’re happy to assist.
In collaboration, we’ll sort everything out (concept, script, talent, shoot and edit) producing a quality campaign.
Recently StyleTread approached Ignite to assist in developing a media strategy that would target a young, fashion conscious and internet-savvy market.
To deliver these messages, the first thing we set about creating was a TVC. This encapsulated the key messages of the StyleTread brand in a visually engaging and informative way. We used this as the foundation of the campaign, which also included sponsorship of MTV Style involving in-show integration. The TVC has aired on Ignites portfolio of channels including TV1, Sci Fi, National Geographic and on Free To Air. For more details on our integrated approach to StyleTread’s brief check out the case study.
Contact us to find out how we can help with the production of your TVC.
Our digital portfolio is an extensive entertainment arena with defined audiences and compelling content propositions. Fast approaching 4 million unique visitors, advertisers have the ability to connect via tailored immersive executions, premium video, editorial, eDM and rich media display campaigns. The portfolio can be defined by categories such as: Entertainment, Kids, Family, Music, Gaming and Business.
Ignite offers a host of world class channels. These iconic brands span across the key genres of Music, Kids, Movies, General Entertainment & Factual.
Ignite digital portfolio encompasses the following online publishers. This premium selection of websites allow for integrated communications across all demographics.